NEW BOOK BY NICKI CHANG-POWLESS

Marketing Mystery

to Marketing Mastery™

The Key to Building Marketing Momentum.

Marketing your business shouldn’t feel like guesswork.

This book will help you uncover the key foundations for effective marketing, make more confident marketing decisions, and focus your time, energy, and investment on the activities that create real momentum.

Join the launch list to receive book updates, launch announcements, and bonus resources connected to Marketing Mystery to Marketing Mastery™.

Feeling Overwhelmed by Marketing?

You’re not alone.

Many entrepreneurs explore social media, networking, funnels, ads, websites, email marketing, collaborations, speaking opportunities, and more… and wonder which activities truly fit their business best.

It’s easy to fall into the pattern of following what works for others, only to discover the results are not creating the growth they hoped for.

Many entrepreneurs find themselves:

Overwhelmed by too many marketing options

Struggling to clearly communicate the value of what they offer

Putting effort into marketing without seeing consistent results

That’s where clarity becomes the key.

A Clearer Way to Approach Your Marketing

Marketing Mystery to Marketing Mastery™ was created to help entrepreneurs move from confusion to clarity.

This is not about doing more marketing.

It’s about understanding what matters most, why it matters, and how to take the next best step for your business with more confidence and direction.

Because clarity creates momentum when it’s supported by intentional action.

Inside the Book:

Key Areas of Focus

The Foundations for Your Business

Learn the importance of clarity, positioning, messaging, and understanding the foundation your marketing is built on

Basic Assets for Marketing

Discover the key tools and assets that support your visibility and credibility, including the foundational pieces that help your marketing work more effectively.

Ways to Market and Promote Your Business

Explore different marketing approaches, visibility opportunities, and promotional strategies so you can choose what best aligns with your business and goals.

Explore different marketing approaches, visibility opportunities, and promotional strategies so you can choose what best aligns with your business and goals.

This Book Is For You If...

This book is for entrepreneurs who want to market their business with more clarity, confidence, and intention.

While the book is especially helpful for entrepreneurs in the first five years of business, the strategies and insights can support business owners at many stages of growth.

It may be a great fit if you:

Are in the early years of business and want clearer direction

Feel overwhelmed by all the marketing advice available

Want to attract more aligned clients in a natural way

Know your work can help people and want your message to connect more clearly

Are ready to simplify your marketing and move forward with more confidence

Clarity is the beginning. Momentum comes from taking action on the right things.

Featuring Expert Insights and Real-World Strategies

Alongside Nicki’s strategies and frameworks, the book includes insights and contributions from featured experts in areas such as visibility, speaking, technology, collaboration, video marketing, branding, and business growth.

These expert perspectives are included to help entrepreneurs explore different ways to market and grow their business through practical strategies and real-world experience.

Readers will also receive access to additional expert resources and tools connected to the book experience.

About Nicki

Nicki Chang-Powless is a Client Attraction Specialist, international speaker, award-winning strategist, and bestselling author who helps service-based entrepreneurs simplify their marketing and create clear pathways to attracting clients.

With over 30 years of combined experience in corporate sales, marketing, operations, and entrepreneurship, Nicki blends strategy with genuine connection to help business owners move from confusion to confidence.

She is the creator of Marketing Mystery to Marketing Mastery™, a framework designed to simplify marketing and help entrepreneurs move forward with clarity, confidence, and momentum.

Nicki lives in Canada and enjoys traveling with her husband in their RV, creating a business and lifestyle that allows for both meaningful work and time to explore.

Design a Powerful Marketing Message:

How to Attract More of Your Ideal Clients

Thu. Jun 25, 2026

12 PM PT/1 PM MT/

2 PM CT/3 PM ET

Many entrepreneurs get stuck when people ask them, "What do you do?"

The words are there... somewhere. Yet when it's time to explain their business, they ramble, overthink it, or struggle to clearly communicate the value they provide.

The result? Missed opportunities, fewer referrals, and conversations that never go any further.

A powerful marketing message can change that.

The messaging process you'll learn in this workshop is based on the framework featured in my new book, Marketing Mystery to Marketing Mastery™. The book will help you understand the principles behind effective marketing, while this workshop is designed to help you put those principles into action. Rather than simply learning new concepts, you'll begin applying them to your own business and leave with a message you can start using right away.

During this interactive 2-hour workshop, you'll learn how to create a clear and compelling message that helps you stand out and attract the right clients. You will:

  • Discover the three essential steps to creating a powerful marketing message.

  • Design a 30-second introduction that sparks interest and gets people saying, "Tell me more."

  • Receive live feedback and practical suggestions to strengthen your message.

Leave with a clearer, more confident way to talk about your business.

Whether you're networking, speaking, creating content, or having sales conversations, a strong message can make all the difference.

Knowledge creates awareness. Action creates results. This workshop is one of the first steps to turning your marketing knowledge into marketing momentum.